Disclaimer: This chapter of my history blog contains very little Whip Mix history, but chronicles at a distance of 50 years how the ties between a family and family business were woven and then redefined into what has now endured for 4 generations. If this interests you, gentle reader, please continue.
The law of unintended consequences applied (in a good way) to the “Baby Stuart” articulator that Whip Mix had begun selling early in 1962. My Dad, Ed Steinbock, Jr, began to realize that over 45 North American dental schools were potential customers, and also that he’d best not be away from his seven children, aged 6 to 14, for extended lengths of time. So he hatched a novel, low-budget plan --- take the whole family of 9 on an extended cross-country sales call that would include Canada, 10 dental schools and the 1962 Seattle World’s Fair.Read More