--- title: "Whip Mix Insights: Key Success Factors for Private-label Products" description: Some laboratories have private-labeled products or services as a business model, either providing outsourced products which are then branded by the lab-customer, or having products made for them. Here are a few tips that will help your private-label business be the best it can be. image: https://info.whipmix.com/hubfs/Blog_Images/Brand%20-%20Three%20Arrows%20Hit%20in%20Red%20Target%20on%20a%20Hanging%20Sack%20on%20Green%20Bokeh%20Background..jpeg --- [![whip_mix_logo.png](https://info.whipmix.com/hs-fs/hubfs/social-suggested-images/whip_mix_logo.png?width=180&name=whip_mix_logo.png "whip_mix_logo.png")](https://whipmix.com/) [![Contact Us](https://no-cache.hubspot.com/cta/default/111220/b7ad40d2-a589-4955-901d-95c009e55049.png)](https://cta-redirect.hubspot.com/cta/redirect/111220/b7ad40d2-a589-4955-901d-95c009e55049) ![background-teeth-banner-100867-edited.jpg](https://info.whipmix.com/hs-fs/hubfs/background-teeth-banner-100867-edited.jpg?width=1500&name=background-teeth-banner-100867-edited.jpg "background-teeth-banner-100867-edited.jpg") # [Whip Mix Insights: Key Success Factors for Private-label Products](https://info.whipmix.com/what-are-the-key-success-factors-for-private-label-products) ![Randa Shawahin](https://info.whipmix.com/hubfs/Head_Shots/Randa_Shawahin-1.jpg) By [Randa Shawahin](https://info.whipmix.com/author/randa-shawahin) - September 18, 2018 - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Finfo.whipmix.com%2Fwhat-are-the-key-success-factors-for-private-label-products&t=Whip%20Mix%20Insights:%20Key%20Success%20Factors%20for%20Private-label%20Products) - [**](https://twitter.com/intent/tweet?url=https%3A%2F%2Finfo.whipmix.com%2Fwhat-are-the-key-success-factors-for-private-label-products&text=:%20Some%20laboratories%20have%20private-labeled%20products%20or%20services%20as%20a%20business%20model,%20either%20providing%20outsourced%20products%20which%20are%20then%20branded%20by%20the%20lab-customer,%20or%20having%20products%20made%20for%20them.%20Here%20are%20a%20few%20tips%20that%20will%20help%20your%20private-label%20business%20be%20the%20best%20it%20can%20be.) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.whipmix.com%2Fwhat-are-the-key-success-factors-for-private-label-products&title=Whip%20Mix%20Insights:%20Key%20Success%20Factors%20for%20Private-label%20Products&summary=Some%20laboratories%20have%20private-labeled%20products%20or%20services%20as%20a%20business%20model,%20either%20providing%20outsourced%20products%20which%20are%20then%20branded%20by%20the%20lab-customer,%20or%20having%20products%20made%20for%20them.%20Here%20are%20a%20few%20tips%20that%20will%20help%20your%20private-label%20business%20be%20the%20best%20it%20can%20be.) - [**](https://plus.google.com/share?url=https%3A%2F%2Finfo.whipmix.com%2Fwhat-are-the-key-success-factors-for-private-label-products) Like many manufacturers, Whip Mix fabricates products for other companies, which are then private-labeled. Some laboratories fall into this business model as well, either providing outsourced products which are then branded by the lab-customer, or having products made for them. Are you one of them? Here are a few tips that will help your private-label business be the best it can be. **The right combination** The first thing you need to determine is which private-label solution is right for your business? Are you adding a new brand solution to an existing product line? Will it complement your existing brand or will it be a completely new product line? If you’re looking to launch a private-labeled product as a part of a brand new product line, consider how it will impact your business. Do you have the know-how and skills to be able to effectively sell it *and* offer after-sales support? Hopefully, you will be able to depend on your private-label service providers to offer after-sales support. Just be sure that both parties understand exactly what is expected of each of them and make sure you have established proper communication. **Branding ** Branding may be the most crucial part in developing a successful private-label product. Keep in mind that your new product should be a good fit with your product offering. Make sure that it is in balance with your existing products and services and that it complements what you sell to your customers.  **Packaging & Labeling** The packaging and design of a product are important. Make sure to use your most creative minds to make appealing packaging. Sometimes that’s as important as the product itself. **Marketing ** If you private-label a product that targets your existing customers, consider using different marketing channels than you usually do - at least to kick off your product launch. Strategize with your team and develop a different approach to how you will market it. **Upselling** Some companies take on private-label products as a means of creating an upselling strategy. They may plan to have the new addition work as a premium product, an upgrade product, or a line addition that will eventually deliver more value to the customers and make them feel like they got a better deal. **Other things to consider** - Know who your customers are and what their buying habits are - Know what products or services they are already taking advantage of - Know how your new product will fit their business - Even though private-label products may bring benefits to your business, it does have some risks. Test the idea with one or two products versus a whole product line. There are still many customers who prefer the known brand! - Be careful and conservative. It can work for you if you move slow and steady.  Many dental laboratories are experienced higher sales by using a new approach to marketing and selling products they have been selling for years. Adding brands to your line can increase your value to the customer.   [![blog-resource-library-cta](https://no-cache.hubspot.com/cta/default/111220/e7c6aafb-0a87-4098-ab82-7ec58a175fe9.png)](https://cta-redirect.hubspot.com/cta/redirect/111220/e7c6aafb-0a87-4098-ab82-7ec58a175fe9) ## Leave a comment ![Randa Shawahin](https://info.whipmix.com/hubfs/Head_Shots/Randa_Shawahin-1.jpg) Written by [Randa Shawahin](https://info.whipmix.com/author/randa-shawahin) Project Management Professional with an MBA, a Masters in Business Administration with Marketing concentration , a PMP certification, and more than 15 years of product management and development , specializing in creating ,designing, analyzing, implementing, and supporting cross-functional teams, project plans, communication channels, market research and analysis tools. Presently she is a Product Manager at Whip Mix Corporation. 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