Whip Mix Insights: Three Factors Changing the Future of Dental Lab Business
The future..
The business environment for the dental lab will not undergo a sudden, dramatic change but the changes will evolve...
Whip Mix Insights: Providing Our Customers with a Great Experience
Recently, I had a call from a very concerned customer in Canada. He had just spent the weekend worrying about an article he...
Regulatory Tip: The Use of "Off-The-Shelf" Chemicals in The Dental lab
With the New Year comes the need to review all of our regulations and make sure that our labs are up to standard. This includes...
Whip Mix Insights: What Dental Professionals Need to Know About CAN-SPAM & Building an Opt-In Email Strategy
Email marketing has become an important part of the overall marketing strategy for many dental offices and dental labs. It’s a...
Whip Mix Insights: 5 Rules of Email Marketing Every Dental Professional Should Follow
Before you hit that send button on your next marketing email, do you know if you are CAN-SPAM compliant? Did you personalize...
Whip Mix Insights: 6 Emails Your Dental Lab or Office Should Be Sending
Communication is at the center of building relationships with prospects and customers. One of the most effective ways to reach...
Whip Mix Insights: The 5 Rules of Negotiation
I recently sat in on a presentation given by Jack Kaine with a local group of entrepreneurs discussing “Mastering the Art of...
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