---
title: "Whip Mix Insights: Be a Better Digital Marketer - What You Should Consider"
description: "I recently attended a live stream event hosted by David Bain from Digital Marketing Radio. During this event, he featured 120+ of the world’s leading digital marketing professionals. Each professional was asked one question “What is your #1 actionable digital marketing tip for 2019?”"
---

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# [Whip Mix Insights: Be a Better Digital Marketer - What You Should Consider](https://info.whipmix.com/whip-mix-insights-be-a-better-digital-marketer-what-you-should-consider)

 Written by [Chelsey Phillips](https://info.whipmix.com/author/chelsey-phillips) | January 15, 2019

This is the first in a three part blog series. I recently attended a live stream event hosted by David Bain from Digital Marketing Radio. During this event, he featured 120+ of the world’s leading digital marketing professionals. Each professional was asked one question “What is your #1 actionable digital marketing tip for 2019?”

There were common themes that multiple professionals weighed in on found throughout the series so here are tips and tricks grouped into 5 main categories.

**Back to the Basics**  
• **Understand your audience** – walk a mile in their shoes. What are they interested in? What are they looking for? Where are they looking?  
• **Be personal** – people want to work with and for other people. Personalize wherever possible.  
• **Focus on the customer** – follow through with any promises made.  
• **Tell stories** – people connect with stories. They bring back the human to human connection.  
• **Remove the overwhelm** – don’t worry about the latest and greatest methods of marketing. Andrew & Pete from part 4 recommend following the 90/10 rule. Focus 90% of your energy on current, working methods, and 10% on new innovative ideas.  
• **Stick to what works well** – don’t reinvent the wheel. Do what you did in 2018, only better.

**Content**  
• **Stop counting words** – focus on writing quality content and ignore word count.  
• **Be purposeful** – don’t write content to just write content, Have a purpose and goal in mind.  
• **Be organized** – make it easy for the consumer to find your content.  
• **Be loadable** – make sure the content isn’t so large it won’t load.  
• **Be mobile-friendly** – make sure key website features can easily be found on a mobile device and that content is indexed for mobile.  
• **Take stock of current content** – what content do you have for each phase of the marketing funnel (attract, delight, close). What content is no longer relevant or useful for your customers?

**Search Engine Optimization (SEO)**  
• **Create authority** – set up links to and from other sites. Create relationships with current authoritative sites or sites that interest you and guest write or create links to those sites.  
• **Focus on ranking what is important** – you don’t need to rank for everything, just what’s most important to your business.  
• **Improve page loading speeds** – analyze current speeds and optimize for search engines.  
• **Index current pages** – remove any outdated or irrelevant content. Low quality content brings the rest down.

**Digital Ads**  
• **Experiment with various platforms** – what platforms work and which don’t. Focus on those that do.  
• **Be different** – use moving images, experiment with varying image sizes and shapes, and use videos.  
• **Be personable** – connect authentically with customer and leads.  
• **Train machines** – machines bid better than people ever will. Take the time to train ad machines to work hard for you so you don’t have to work so hard.

**Emails**  
• **Respect the inbox** – don’t over send content or send useless content; customers are inundated with enough content as it is.  
• **Focus on a healthy email list** – quality over quantity. Be respectful with customers data and only send them emails they requested.  
• **Personalize** – personalize where possible.

For more information, or to watch the complete series, visit [DigitalMarketingin2019.com](https://www.digitalmarketingradio.com/).

Let us know in the comments what your number 1 actionable tip for 2019 is.

 

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