Before you hit that send button on your next marketing email, do you know if you are CAN-SPAM compliant? Did you personalize the email to your target audience? Did you purchase that list you are sending to? If you don't know the answers to these questions then do not hit that send button.
Creating an effective email marketing strategy is more than just sending emails to your prospects and customers. So what do dental professionals need to know?
It all starts with the basics. While we know email marketing is one of the easiest, fastest and most cost effective ways to get in front of your prospects and customers, it's important that you follow these rules & best practices to make the most out of your email marketing strategy. Check out this infographic to find out the 5 rules of email marketing every dental professional should follow.