This is the first in a three part blog series. I recently attended a live stream event hosted by David Bain from Digital Marketing Radio. During this event, he featured 120+ of the world’s leading digital marketing professionals. Each professional was asked one question “What is your #1 actionable digital marketing tip for 2019?”

There were common themes that multiple professionals weighed in on found throughout the series so here are tips and tricks grouped into 5 main categories.

Back to the Basics
Understand your audience – walk a mile in their shoes. What are they interested in? What are they looking for? Where are they looking?
Be personal – people want to work with and for other people. Personalize wherever possible.
Focus on the customer – follow through with any promises made.
Tell stories – people connect with stories. They bring back the human to human connection.
Remove the overwhelm – don’t worry about the latest and greatest methods of marketing. Andrew & Pete from part 4 recommend following the 90/10 rule. Focus 90% of your energy on current, working methods, and 10% on new innovative ideas.
Stick to what works well – don’t reinvent the wheel. Do what you did in 2018, only better.

Content
Stop counting words – focus on writing quality content and ignore word count.
Be purposeful – don’t write content to just write content, Have a purpose and goal in mind.
Be organized – make it easy for the consumer to find your content.
Be loadable – make sure the content isn’t so large it won’t load.
Be mobile-friendly – make sure key website features can easily be found on a mobile device and that content is indexed for mobile.
Take stock of current content – what content do you have for each phase of the marketing funnel (attract, delight, close). What content is no longer relevant or useful for your customers?

Search Engine Optimization (SEO)
Create authority – set up links to and from other sites. Create relationships with current authoritative sites or sites that interest you and guest write or create links to those sites.
Focus on ranking what is important – you don’t need to rank for everything, just what’s most important to your business.
Improve page loading speeds – analyze current speeds and optimize for search engines.
Index current pages – remove any outdated or irrelevant content. Low quality content brings the rest down.

Digital Ads
Experiment with various platforms – what platforms work and which don’t. Focus on those that do.
Be different – use moving images, experiment with varying image sizes and shapes, and use videos.
Be personable – connect authentically with customer and leads.
Train machines – machines bid better than people ever will. Take the time to train ad machines to work hard for you so you don’t have to work so hard.

Emails
Respect the inbox – don’t over send content or send useless content; customers are inundated with enough content as it is.
Focus on a healthy email list – quality over quantity. Be respectful with customers data and only send them emails they requested.
Personalize – personalize where possible.

For more information, or to watch the complete series, visit DigitalMarketingin2019.com.

Let us know in the comments what your number 1 actionable tip for 2019 is.

 

 

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