The Whip Mix Blog

The Proof Is In The Numbers: ROI for the Modern Dental Lab

I recently went through a digital ROI exercise with a small, 1-person dental lab and was surprised to see how few units you...

What's Your Theme for 2016?

As the New Year begins, it's time to make those resolutions. If you are anything like me, you make your resolutions with the...

What Is Inbound Marketing and Why Dental Professionals Should Care

When I was studying for my undergraduate degree, my marketing classes were focused around the 4 P’s - Product, Place, Price,...

5 Reasons Your Dental Lab or Office Needs a Blog

Technology is having a profound impact on every aspect of our lives, including how we source and purchase new products or...

What's In A Name? Understanding Today's Dental Technician

Juliet: "What's in a name? That which we call a rose by any other name would smell as sweet."

Myth: A Specific Furnace Is Needed to Press Certain Types of Pressable Ceramics

In the world of pressable ceramics there are many options and many combinations including monolithic, press to metal and...

Digital Technology: What We Can Imagine vs. What Is Possible

Walt Disney formed an interesting group of people many years ago and called them “Imagineers”; a name which in itself was a...


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