As dental labs continue to add new technology, like 3D printing, it has enabled them to expand their business by either adding new accounts, offering new services or both. However, many struggle with how to get that message out in today’s digital landscape, as the traditional marketing tactics they are accustomed to are no longer as effective as they once were.
Today, creating an online presence is necessary to attract new business and foster relationships. In fact, according to a 2015 LMT Survey Marketing Survey, only 42% of dental labs surveyed said they had a website. Of those, 70% said it was an effective customer relations tool and half say it’s an effective way to generate new business.
This webinar will show dental labs how to attract, convert, close, and then delight customers using a new inbound approach to marketing your services. Topics will include:
- Website basics
- Content creation
- Social Media
- Email marketing
Image via Creative Commons
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